Privacy Policy

This Privacy Policy explains how 12420813 Canada Inc., operating as Sports Coaching AI ("we", "us"), collects, uses, shares and protects personal information when you use the sportscoaching.ai website, the Sports Coaching AI iOS and Android apps, and related services (the "Service"). We are based in Canada and are responsible for the personal information described here, which we handle in line with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and the other privacy laws that apply to you.

Short version: we collect what we need to analyze your videos and run your account. We do not sell your personal information, we do not use it for targeted advertising, and we do not use your videos or analysis results to train our AI models.

1. Information we collect

• •Account information — your email address, your name or display name, and how you sign in: email and password (we store only a salted hash of the password), Google or Apple (we receive an account identifier, your email and, if you share it, your name). We also keep your plan, account role and whether your email is verified.
• •Videos you upload — the video clip, including its audio track, and basic file details. On our servers our own models turn it into body-position (pose/keypoint) data, a score, an annotated replay video and written feedback ("analysis results"). This is technique data: we don't use it to identify or recognise you.
• •Saved videos and training plans — analyses you choose to save, and the training plans generated from them.
• •AI coach chat messages (Pro) — what you type and the recent conversation, plus the sport, your skill level and your language and, when you chat about one of your analyses, that analysis's results (scores, the areas flagged with their measurements, and coaching tips). We pass these on to generate a reply (see section 3); our servers do not keep a copy of your chat. The app keeps your chat history on your device.
• •Subscription information — your plan, whether a subscription or free trial is active, its dates, which store it came from, and transaction or subscription identifiers. Payments are handled by Stripe (website), Apple or Google (apps); we never receive your full card number.
• •Push notification token — if you allow notifications in the app, a token from Expo's push service that lets us send notifications to your device.
• •Usage and diagnostic data — events our own website and apps send to our servers: the screen or page you are on, actions such as starting an analysis, timings, error messages and crash details, the app or site version, a random session identifier, and your account ID if you are signed in. On the website this is turned off if your browser sends a Do Not Track signal.
• •Issue reports — when you report a problem: your message and category, an email address if you choose to give one, the page you were on, your browser or device type, and recent technical activity from your session (recent events, failed requests, console messages) to help us reproduce the problem.
• •Website analytics and session replay — see section 4.
• •Server logs — like any online service, our hosting providers and our servers record your IP address, request details, browser or device type and timestamps. We use your IP address for security and rate-limiting.
• •Emails and messages you send us — the content of your message and your contact details.

What we don't collect

We don't collect precise location, contacts, health records or advertising identifiers, and our apps contain no advertising or cross-app tracking SDKs.

Face and body data

We do not collect face data or biometric identifiers. The app does not use Face ID, the TrueDepth camera or ARKit face tracking, and we do not detect, recognise or identify faces or people.

When you upload a video, our own models on our own servers estimate body-position points — such as the head, shoulders, hips, knees and ankles, and your board, skis or poles — to measure your technique. The only head-related measurement is where your head is relative to your hips, used for balance feedback. Your face may be visible in your video and in the annotated replay, but we do not extract or store facial features, landmarks or templates.

Videos and the body-position data derived from them are processed and stored only by us and our hosting and storage providers (Render and Cloudflare). They are never sent to AI providers, never sold and never used to train models. Original uploads are deleted automatically within about 48 hours. Saved analyses, including their replay and body-position points, are kept until you delete them or your account (see sections 6 and 7). (If you allow the optional AI features, those receive only the scores and measurements described in section 3 — never video, images or body-position points.)

2. How we use information

• •To provide the Service: analyze your videos, show and save your results, generate training plans and AI coach replies, and keep your account working.
• •To manage subscriptions and free trials, including confirming purchases with Stripe, Apple, Google and RevenueCat.
• •To communicate with you: email verification, password resets, service and account notices, replies to support requests, and push notifications you have allowed.
• •To keep the Service secure and reliable: detect abuse, rate-limit requests, investigate errors and crashes, and fix problems you report.
• •To understand, in aggregate, how the Service is used so we can improve the product.
• •To comply with legal obligations and enforce our Terms of Use.

We do not use your videos, the pose data derived from them, your analysis results or your chat messages to train or improve our AI models. We do not sell or rent personal information, and we do not use it for targeted or cross-context behavioural advertising.

We rely on your consent, which you give when you create an account and can withdraw, and, where the law requires a legal basis, on performing our contract with you, our legitimate interests in keeping the Service secure and working, and our legal obligations.

3. AI features and service providers

Video analysis runs on our own models on our own servers. Two optional Pro features use outside AI providers. We only send them data after you allow AI features in the app; you can turn this off at any time in the app's Settings, and without it these features don't send anything (you get our standard training plan and the AI coach chat stays off).

Personalized training plans — we send your technique findings to Anthropic (Claude) to write the plan: the sport, your overall and category scores, the areas flagged for improvement with their measurements and coaching tips, and notes on camera angle and clip quality. We don't send your video, images, name or email address.

AI coach chat — your messages and recent conversation, sport, skill level and language and, when you chat about one of your analyses, that analysis's results (as above) go from our servers to our coaching chat services for snowboarding and skiing (hosted by Railway), which use OpenAI to generate the reply and a vector-search provider (Pinecone) to look up coaching material relevant to your question. We don't send your video, images, name or email address.

Each of these AI providers receives the data only to provide that feature, processes it on our behalf under a written agreement that requires it to protect your personal information with at least the same level of protection as this policy, and does not use it to train its models.

We use the following service providers. Each processes personal information only on our behalf, under contract, and only as needed for the service it provides:

• •Render (United States — Oregon) — application servers, database and background processing.
• •Cloudflare (United States and global network) — video and media storage (Cloudflare R2, eastern North America region), DNS and network security.
• •Vercel (United States and global network) — website hosting.
• •Google Firebase Authentication (United States) — sign-in and single sign-on; receives your email, name and sign-in identifiers. Google sign-in is provided by Google.
• •Apple — Sign in with Apple and App Store purchases.
• •Anthropic (United States) — personalized training plans (Pro).
• •Railway, OpenAI and Pinecone (United States) — AI coach chat (Pro).
• •Stripe (United States) — web payments.
• •Apple App Store and Google Play — in-app purchases, billing and refunds.
• •RevenueCat (United States) — validates and manages in-app subscriptions; receives your account ID and purchase information.
• •Expo (United States) — delivers push notifications.
• •PostHog (United States cloud) — website analytics and, only with your consent, session replay.
• •Google Workspace (United States) — our email provider: sends account emails and handles email you send us.

Other disclosures

We may disclose personal information if required by law or a valid legal request, to protect the rights, safety and security of our users, the public or us, or as part of a merger, acquisition or sale of assets, in which case the recipient must continue to protect it as described in this policy.

4. Cookies, local storage and website analytics

Our website uses your browser's local storage to keep you signed in, remember your language, and remember your analytics choice, plus a session identifier that is cleared when you close the tab. Google sign-in may set Google's own cookies when you use it.

We use PostHog to understand how the website is used, sending it the same product events described above, without your name or email. Until you choose Accept on our analytics banner, PostHog runs without cookies or persistent identifiers and session replay is off. If you accept, PostHog may store an identifier in a cookie or local storage and record session replays (a reconstruction of clicks, scrolling and page changes) to help us find usability problems. Session replay masks everything you type into forms and hides the text of account, analysis, video and chat areas. You can change your choice at any time with the "Analytics choices" link in the website footer. Our apps do not use PostHog or session replay.

5. International transfers

We are based in Canada, but our service providers store and process personal information in the United States and, for some providers, in other countries where they operate. While your information is in another country, it is subject to that country's laws and may be accessible to its courts, law-enforcement and national-security authorities. We use contractual and other safeguards to protect information that is transferred, including, for transfers from the EEA or UK, standard contractual clauses or other approved mechanisms where required.

6. How long we keep information

• •Uploaded videos you don't save — the original upload and generated results are deleted automatically, normally within about 48 hours of upload.
• •Saved videos and analysis results — kept until you delete them or delete your account. The original upload is deleted automatically within about 48 hours; we keep the annotated replay, the body-position data and the results you saved.
• •AI coach chat — not stored on our servers; the chat history on your device stays there until you clear it or uninstall the app.
• •Usage and diagnostic events — deleted automatically after 30 days.
• •Issue reports — kept for as long as needed to resolve the issue, and deleted when you delete your account.
• •Account and subscription records — kept while your account is open. After deletion, we may keep limited records we are legally required to keep (for example, transaction records for tax purposes).
• •Server logs and backups — kept by our hosting providers for limited periods; deleted data disappears from backups within 30 days.

7. Deleting your account

You can delete your account at any time: in the app under Profile → Delete Account, on the website from your account menu, or by emailing [email protected] from the address you signed up with. Details are on our Delete your account page.

When you delete your account we promptly delete your profile, saved videos and analysis results, training plans, subscription records and push tokens from our systems, and delete your sign-in record in Firebase. Remaining copies in logs and backups are purged within 30 days. Deleting your account does not cancel an App Store or Google Play subscription — cancel it in your store settings.

8. Your rights and choices

Subject to the law where you live, you can ask to access the personal information we hold about you, correct it, delete it, or withdraw your consent to our processing (which may mean we can no longer provide the Service). Email our Privacy Officer at [email protected]; we may need to verify your identity, and we will reply within 30 days.

If you are not satisfied with our response, you can complain to the Office of the Privacy Commissioner of Canada (priv.gc.ca) or your provincial privacy regulator, such as Quebec's Commission d'accès à l'information.

If you are in the European Economic Area or the United Kingdom

You have the right to access, rectify or erase your personal data, to restrict or object to processing, to data portability, and to withdraw consent at any time without affecting earlier processing. Our legal bases are: performance of our contract with you (providing the Service), your consent (session replay and analytics cookies, optional notifications), our legitimate interests (security, fixing problems, improving the Service), and compliance with legal obligations. You can complain to your local data-protection authority. Contact us at [email protected] to exercise these rights.

If you are in California

We collect the categories of personal information described in section 1 (identifiers, commercial information about your subscription, internet or other electronic network activity, audio and visual information in your videos, and inferences about your technique) for the purposes in section 2, and disclose them only to the service providers in section 3. We do not sell or share personal information for cross-context behavioural advertising, and we do not use sensitive personal information to infer characteristics about you. You have the right to know, access, correct and delete your personal information and not to be discriminated against for exercising these rights. Email [email protected]; you may use an authorized agent.

9. Children

The Service is not intended for children under 13, or under 16 in the EEA and UK, and we do not knowingly collect their personal information. If we learn that we have, we will delete it. If you believe a child has given us personal information, contact [email protected].

10. Security

We protect personal information with safeguards appropriate to its sensitivity, including encryption in transit (HTTPS), hashed passwords, access limited to people who need it, short-lived signed links for media, and providers with strong security practices. No system is perfectly secure; if a breach creates a real risk of significant harm, we will notify you and the authorities as the law requires.

11. Changes to this policy

We may update this policy. We will post the new version here with a new date and, for material changes, tell you in the Service or by email before they take effect.

12. Contact

Privacy Officer, 12420813 Canada Inc. (operating as Sports Coaching AI), Canada — [email protected].